/ About this event
Join Plug and Play for an exclusive LA Tech Week event bringing together founders, investors, operators, and industry leaders shaping the next generation of consumer brands.
Hear from Cygne Cooper, Co-Founder of Hiyo, alongside Kristen Rodgers from Plug and Play’s Brand & Retail team, for a candid conversation on what it takes to build and scale a consumer brand in the U.S. Drawing from Hiyo’s journey from an emerging DTC brand to national retail expansion, Cygne will share lessons on navigating new channels, standing out in a crowded market, and maintaining a strong brand through growth.
Following the conversation, connect with LA’s consumer ecosystem and meet high-growth Japanese founders from Plug and Play’s Beyond Japan Accelerator exploring U.S. expansion. Whether you’re building, investing in, or partnering with consumer brands, join us for an afternoon of candid insights, new connections, and conversations around what it takes to successfully scale in the U.S.
Agenda: 3:00 PM — Registration & Networking 3:25 PM — Welcome Remarks 3:35 PM — Scaling a Consumer Brand in the U.S.: A Conversation with Hiyo Co-Founder Cygne Cooper 4:00 PM — Networking Reception
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com
