/ About this event
饾悩饾惃饾惍饾惈 饾惌饾悶饾悮饾惁 饾惈饾悮饾惂 饾惌饾悺饾悶 饾惄饾悽饾惀饾惃饾惌. 饾悎饾惌 饾惏饾惃饾惈饾悿饾悶饾悵. 饾悞饾悽饾惐 饾惁饾惃饾惂饾惌饾悺饾惉 饾惀饾悮饾惌饾悶饾惈, 饾悽饾惌'饾惉 饾惉饾惌饾悽饾惀饾惀 饾悮 饾惄饾悽饾惀饾惃饾惌.
This session is a diagnosis of why AI marketing projects stall between demo and production, built for marketing leaders who have already funded at least one that went nowhere. Not a technology talk.
We鈥檒l work through the three failures behind most stalled projects. First, no authoritative source of truth: your data isn鈥檛 just scattered across Shopify, your CDP, ad platforms, and CRM. None of them wins, so every AI output ends up arguing with a system of record somewhere.
Second, buying ahead of where you operate: AI capability arrives in levels, each one assuming the habits of the level below it. That unused subscription on your P&L is often a tool built for an organization three levels ahead of yours.
Third, capacity without judgment: ROI is determined by the decision of what to build, not the quality of the build. A team can build the wrong thing very quickly.
You鈥檒l leave with a nine question diagnostic to run on your own stalled projects, along with a framework for understanding what the answers mean. Some projects score clean on all nine and still stall. That鈥檚 its own diagnosis, and we鈥檒l cover it.
馃搮 45 minutes, including Q&A. Light snacks and refreshments will be served.
饾槍饾樄饾槩饾槫饾樀 饾樂饾槮饾槸饾樁饾槮 饾槩饾槸饾槬 饾槶饾槹饾槫饾槩饾樀饾槳饾槹饾槸 饾槬饾槮饾樀饾槩饾槳饾槶饾槾 饾樃饾槳饾槶饾槶 饾槪饾槮 饾槺饾槼饾槹饾樂饾槳饾槬饾槮饾槬 饾樁饾槺饾槹饾槸 饾槞饾槡饾槤饾槜 饾槫饾槹饾槸饾槯饾槳饾槼饾槷饾槩饾樀饾槳饾槹饾槸.
饾悓饾悇饾悇饾悡 饾悡饾悋饾悇 饾悞饾悘饾悇饾悁饾悐饾悇饾悜
饾悐饾惈饾悽饾惉 饾悎饾惈饾悽饾惓饾悮饾惏饾悮 President, Eboost
Kris Irizawa is the President of digital advertising agency Eboost, with more than 20 years of experience in global data engineering and marketing technology leadership. A champion of operational excellence, Kris drives profitability through AI adoption, marketing operations, and the development of Eboost鈥檚 high performing offshore business in the Philippines.
Throughout his career, Kris has managed seven figure martech budgets for Silicon Valley companies and led cross functional teams across technology, data, and marketing. His work focuses on turning complex data systems into practical operating capabilities that drive measurable business growth.
This event is part of #LATechWeek, a week of events hosted by top founders, funds, and companies to bring together the LA tech ecosystem. Learn more at tech-week.com.
