/ About this event
๐๐จ๐ฎ๐ซ ๐ญ๐๐๐ฆ ๐ซ๐๐ง ๐ญ๐ก๐ ๐ฉ๐ข๐ฅ๐จ๐ญ. ๐๐ญ ๐ฐ๐จ๐ซ๐ค๐๐. ๐๐ข๐ฑ ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ ๐ฅ๐๐ญ๐๐ซ, ๐ข๐ญ'๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ ๐ฉ๐ข๐ฅ๐จ๐ญ.
This session is a diagnosis of why AI marketing projects stall between demo and production, built for marketing leaders who have already funded at least one that went nowhere. Not a technology talk.
Weโll work through the three failures behind most stalled projects. First, no authoritative source of truth: your data isnโt just scattered across Shopify, your CDP, ad platforms, and CRM. None of them wins, so every AI output ends up arguing with a system of record somewhere.
Second, buying ahead of where you operate: AI capability arrives in levels, each one assuming the habits of the level below it. That unused subscription on your P&L is often a tool built for an organization three levels ahead of yours.
Third, capacity without judgment: ROI is determined by the decision of what to build, not the quality of the build. A team can build the wrong thing very quickly.
Youโll leave with a nine question diagnostic to run on your own stalled projects, along with a framework for understanding what the answers mean. Some projects score clean on all nine and still stall. Thatโs its own diagnosis, and weโll cover it.
๐ 45 minutes, including Q&A. Light snacks and refreshments will be served.
๐๐น๐ข๐ค๐ต ๐ท๐ฆ๐ฏ๐ถ๐ฆ ๐ข๐ฏ๐ฅ ๐ญ๐ฐ๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ฅ๐ฆ๐ต๐ข๐ช๐ญ๐ด ๐ธ๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ฆ๐ฅ ๐ถ๐ฑ๐ฐ๐ฏ ๐๐๐๐ ๐ค๐ฐ๐ฏ๐ง๐ช๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ.
๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐
๐๐ซ๐ข๐ฌ ๐๐ซ๐ข๐ณ๐๐ฐ๐ President, Eboost
Kris Irizawa is the President of digital advertising agency Eboost, with more than 20 years of experience in global data engineering and marketing technology leadership. A champion of operational excellence, Kris drives profitability through AI adoption, marketing operations, and the development of Eboostโs high performing offshore business in the Philippines.
Throughout his career, Kris has managed seven figure martech budgets for Silicon Valley companies and led cross functional teams across technology, data, and marketing. His work focuses on turning complex data systems into practical operating capabilities that drive measurable business growth.
This event is part of #LATechWeek, a week of events hosted by top founders, funds, and companies to bring together the LA tech ecosystem. Learn more at tech-week.com.
