/ About this event
VIRTUAL EVENT: Google Event link will be shared the week of the event.
Building a hardware company forces founders to make expensive decisions with incomplete information. In this candid panel, Hardware Velocity brings together experienced hardware founders to share the lessons they learned building companies, including what they got wrong, what they would do differently, and how their approach has changed with experience.
The discussion will explore three realities of building hardware: understanding the true time and cost required to bring a product to market, building toward a sustainable and profitable business, and staying resilient when failures have real financial and operational consequences.
Who should attend
Hardware founders and leaders building physical products who want to learn from people who have already worked through the difficult decisions, failures, and tradeoffs that come with building hardware companies.
What to expect
- Stories about costly mistakes, failures, and lessons learned - How experienced founders think about time, cost, and profitability differently - Practical lessons you can apply to your own hardware company - Interactive discussion with time for Q&A
Panelists
- Kristie D'Ambrosio-Correll - CEO and Co-founder, Dacora Motors; former CTO, Mirror - David Jaramillo - Deep-tech founder and entrepreneur; Co-founder, Verne - Mike Pica - Founder, Hardware Velocity (Moderator)
Why this conversation is different
This isn't a panel about abstract hardware best practices. The conversation will center on specific decisions, mistakes, and failures from people who have built hardware companies, and what those experiences taught them about building differently the next time around.
About Hardware Velocity
Hardware Velocity helps hardware companies navigate product development from strategy through execution. We work alongside leadership teams to define the right path forward, assemble the engineering and manufacturing capabilities needed, and provide the technical leadership and program oversight to bring products to market.
Make sure to also check out our in person SF Tech Week Event!
https://partiful.com/e/zQFy1PzMn4A1pnZBQpFE
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

