/ About this event
IN THE ROOM: From Creator to Brand Building the Business Behind the Influence
The creator economy has changed more than how people make content. It has changed how businesses build audiences, establish trust, market products and create demand.
Today, creators are becoming founders, and founders are increasingly becoming creators. 🚀
Building a great product is no longer enough. Founders need to communicate their vision, build recognizable brands and create communities around what they’re building. At the same time, creators are turning their influence into products, services, intellectual property and scalable businesses.
In The Room: From Creator to Brand brings those worlds together.
Through a candid live conversation with creators and entrepreneurs, we’ll explore how personal brand, content, technology and community become business infrastructure.We’ll get into multiple revenue streams, brand partnerships and contracts, audience ownership, AI and technology, intellectual property, and building beyond the algorithm.
For founders and builders, we’ll also ask: What can startups learn from creators about storytelling, distribution, audience development, trust and brand building? 💡
Whether you’re building a tech product or building a business from an audience, the questions are similar:
Who knows you? Why should they care? Why should they trust you? How do you reach them? And how does that attention become sustainable business value?
Hosted by Miesha Robinson, Founder & CEO of The Ready Lab, the evening brings together creators, founders, entrepreneurs, operators, technologists, investors and ecosystem partners for a live masterclass conversation, audience Q&A and intentional networking. 🤝🏾
The Ready Lab helps entrepreneurs become **Revenue Ready, Contract Ready and Capital Ready**, and this conversation explores how brand, technology and audience can strengthen all three.
📅 Friday, October 16, 2026 | 7:00 PM to 10:00 PM 📍 The Hidden Genius Project | Inglewood, CA 🎟️ RSVP required.
This event is part of #LATechWeek, bringing together founders, investors, builders and the broader Los Angeles technology ecosystem.
