/ About this event
Career as a Brand System™ for Founders
It’s not enough to build a good product. People have to understand why it matters.
That becomes even more important when you’re building in emerging technology, creating a new category, or solving a problem your audience doesn’t already have language for.
Founders need to clearly communicate:
• What they’re building • Why it matters now • Who it’s for • Why they’re uniquely positioned to build it
In this interactive workshop, you’ll use Career as a Brand System™: Founder Express to connect your founder story, company positioning, proof, and visibility — and turn them into language people can understand and remember.
✨ You’ll walk away with: ✨
✓ Clearer founder positioning ✓ A stronger company narrative ✓ Messaging for LinkedIn, introductions, customers, and fundraising ✓ 30 day visibility action plan ✓ A printed Founder Express Guide ✓ Your own handwritten Letter to Your Future Self, delivered back to you in 30-60 days ✓ New connections with like-minded founders and builders ✓ One month free of Passable
🚨 NEW: The founder story behind the recent Stevie® Award recognition — I’ll unpack how I positioned INBRND’s first five months into an international award-recognized narrative, and the lessons you can apply to your own founder story.
💬 What attendees have said:
“I was really impressed by the way you confidently represent your company and your brand. You really own the topic and understand it enough to help others with it.” — George Gorospe, Founder, EdTech Startup
“The deeper work of journeying through the self is immeasurable. Drawing connections between the inner, outer, and presenting brands was especially meaningful for someone like me who has struggled with these things at a neurodivergent level. A wonderful program led by a true brand expert.” — Alex Gong, Founder, FraudFront
“Career as a Brand System™ is a powerful tool for startup founders looking to identify their unique brand as they navigate and build their careers.” — Sunil Maulik, Managing Partner, SunilM1
Career as a Brand System™ has been taught to 80+ professionals and founders across Bay Area startup, design, and professional communities—resulting in 46 handwritten Letters to Your Future Self delivered back to participants.
Wendy Chan is the founder of INBRND and a 2026 Stevie® Awards for Women in Business finalist, and is an award-winning marketer with 10 years of experience across emerging technology, mobility, hardware, and consumer tech — spanning positioning, product launches, integrated campaigns, and go-to-market storytelling earning media coverage in TechCrunch, Forbes, and the Verge.
Along the way each company taught her how marketing shapes perception, meaning, and desire. Together, marketing can shape what gets adopted.
👤 Who should attend?
Early-stage founders, startup operators, first-time entrepreneurs, and builders — especially those working in emerging technology, technical products, or new categories that require people to understand something differently.
🗓️ Schedule:
6:00 PM — Welcome 6:10 PM — Founder Workshop 7:00 PM — Letter to Your Future Self + Q&A 7:20 PM — Founder Networking / Website celebration 8:00 PM — Wrap Up
🎟️ Spots are limited.
The workshop is intentionally kept small so participants have space to work through the exercises, ask questions, and connect.
We will also be having a mini website launch celebration at the end with early partners and attendees to welcome a new chapter 🥂
If you’re building something worth talking about, come build the language to go with it.
Follow @inbrnd_ for future workshops and programs.
This event is a part of #SFTechWeek, a week of events hosted by the top founders, funds, and companies to bring together the tech ecosystem. Learn more at www.tech-week.com.
