/ About this event
Finding signals is not the strategy. Your offer is.
Most outbound teams obsess over signals, targeting, and tools. But even the perfect list will not perform if the offer is not compelling.
From 6:00 to 7:00 PM, Eric Nowoslawski and Jordan Crawford will lead tactical presentations on building offers that generate responses in the age of AI.
The complete program includes:
BUILD YOUR OFFER Eric will break down the five pillars of a strong cold traffic offer and show you how to turn your expertise into something prospects genuinely want.
CREATE YOUR LEAD MAGNET Learn how to use AI to transform an offer idea into a useful lead magnet that can be created quickly and delivered at scale.
GET THE CLAUDE SKILLS Eric will provide access to a GitHub repository containing the Claude skills used to develop, refine, and test your lead magnets. You will be able to use the same workflows after the event to continue building new offers.
TEST BEFORE YOU BUILD Learn how to launch a controlled outbound test, measure positive responses, and validate demand before investing significant time in developing the full lead magnet.
REVIEW REAL CLIENT EXAMPLES See examples of lead magnets and cold traffic offers GEX has developed for B2B companies, including how the ideas were positioned and tested.
LEAVE WITH A PLAN You will leave with an offer concept, the development workflow, the testing process, and the GitHub resources needed to begin validating it immediately.
SCHEDULE 6:00–7:00 PM: Presentations and tactical walkthroughs 7:00–9:00 PM: Networking with the speakers and attendees, including food, drinks, and an open bar
Admission is $150 and includes the presentations, GitHub resources, implementation framework, food, drinks, and open bar.
Once venmo is received, you'll be approved.
Sponsors include Exa and FullEnrich.
