/ About this event
Panel will include marketing leaders from n8n, Hubspot, Scale Venture Partners, and more to be announced soon.
More tech companies are investing in creator-led content. But most are still working out who to hire, what to make, and how it should connect to the business.
Narrative and YT Jobs (the world's biggest Creator Economy job marketplace, with over 1 million users) will unpack how AI, dev-tool, and other B2B tech companies are using creators to explain complex products, build trust, and generate demand.
The conversation will draw on original research from Narrative and YT Jobs. Including interviews with CMOs, growth leaders, DevRel teams, and creator-program owners, YT Jobs hiring data, and Narrative’s analysis of 100s of B2B tech companies.
We’ll explore which content roles companies are hiring, when to use customers, internal experts, or creators, which formats are working, and how teams are connecting content to product adoption and pipeline.
This is for founders, CMOs, heads of growth, and content leaders who believe creators matter but want a clearer way to use them.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
