/ About this event
For years, marketers have been exploring what AI could make possible. Today, many of those possibilities are becoming part of the work itself, and the pace of change continues to accelerate.
From Possibility to Practice: Marketing in the AI Era, hosted at Quantcast HQ, brings together leaders across brand, marketing, and technology for two connected conversations about what this moment means for marketing and how organizations are responding.
The first looks at the shift. As AI expands what’s possible, which changes matter most for marketing now? Leaders will explore where new capabilities are having the biggest impact, how expectations are evolving, and what deserves attention as AI becomes more deeply embedded in the work.
The second moves into the practice. How are leaders putting AI to work now, and what are they learning? Panelists will share what they have implemented, how their approaches have evolved, where they are seeing results, and what they have learned through the process.
Together, the conversations explore both the opportunities created by rapid innovation and the realities of putting it into practice, helping attendees understand what matters now and take away ideas they can apply to their own work.
The event wraps with rooftop networking, light bites and drinks, and views of San Francisco.
AGENDA 3:00–3:30pm - Arrivals + Check-in 3:30–4:20pm - Panel 1: The Shift 4:25–5:15pm - Panel 2: The Practice 5:15–6:30pm - Rooftop Networking
Get your ticket today and join the conversation at #SFTechWeek.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
------ Accessibility / Accommodations: To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.
If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.
Recording Notice: This event will be professionally recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes.
