/ About this event
The Future of Agentic Media Buying is an Adlyse adlyse.com event exploring how AI agents are changing the way paid media is planned, optimized, and executed.
The event focuses on the shift from traditional media buying, where humans manually operate platforms and analyze data, toward agentic media buying, where AI agents continuously analyze performance, make optimization decisions, and execute changes across advertising platforms under human oversight. This reflects Adlyse’s broader vision of an agentic operating system for performance marketing.
The conversation also looks ahead to agent-to-agent media buying, where AI agents could eventually negotiate and transact directly with other agents across the advertising ecosystem.
In short: the event is about what happens when media buying moves from humans operating ad platforms to humans setting strategy while AI agents run the execution.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
