/ About this event
Your ad platforms report performance. Your business needs profitable growth. How can AI help your team connect the two?
Join Anna Stepura, Co-founder and CEO of Adlyse for a workshop ONLINE during LA Tech Week exploring how consumer brands and their agencies can use AI agents to make better advertising decisions and move faster, with human judgment and control.
We’ll look beyond individual campaign metrics to explore how advertising connects with margins, inventory, customer acquisition, and business priorities, and where AI agents can take on the manual work that slows teams down.
What we’ll cover:
1. Beyond platform ROAS: Bring business context into decisions about where to invest and what to optimize. 2. A connected view of performance: Use AI to investigate changes across channels and identify where attention is needed. 3. From insight to action: Understand how agents can monitor performance, recommend next steps, and execute approved actions. 4. Where to start: Identify practical workflows to introduce into your existing team or agency operations.
Who should attend
Consumer brand founders, CMOs, growth leaders, ecommerce and paid media teams, and agencies helping brands grow. Especially relevant for beauty, fashion, wellness, food and beverage, home, and lifestyle businesses.
Anna Stepura is the Co-founder and CEO of Adlyse, an agentic operating system for performance marketing. A three-time founder and former CMO with approximately a decade of experience in marketing and paid media, she helps teams move from manual advertising operations to connected AI workflows.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com
