/ About this event
A hands-on session on getting AI agents to do real marketing work, using ready-made assets from a real brand, VeryVery Good Tea, so there's nothing to prep. You just learn and work on real creative.
We'll work through the process that applies to anything you'd hand an agent, whether ads, emails or product pages: 1. Context and data: what the agent needs to know about the brand and its results 2. Tool access: what it's allowed to touch 3. Using an agent: in this case one is prebuilt for you
On the night we'll use VeryVery's real ad results as the example. Teams dig in, make something, and share it, and the best idea in the room runs live.
First, Grace Clarke, who teaches AI for Normal People, gives a talk on Grokbot and the other agent platforms.
Bring a laptop. Hosted by Matt Hassett, founder and CEO of Loftie and Deliberate, for consumer, wellness, and ecommerce founders, operators and investors. Drinks after, in Venice. The exact address goes to approved guests.
This event is a part of #LATechWeek, a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
