/ About this event
Most AI marketing tools have a dirty secret: they're built to agree with you. Ask a hard question and you'll get a confident answer wrapped in "oh yeah, that's a great point,” even when the underlying data can't actually support it. That agreeance isn't a minor bug. It's the quiet killer of modern marketing, and most companies won't notice until the bad decisions it produced are already baked into their strategy.
In this keynote, Bryan Karas, Founder & CEO of VibeMa & GrowTal, breaks down what happens when AI hallucination and sycophancy meet marketing decision-making, and why the fix isn't a smarter model, it's a real foundation. Drawing on lessons from 2 decades of marketing experience and real world lessons from deploying AI into Playbook Media, Bryan will breakdown the risks all businesses are facing with AI in marketing and what they can do to mitigate them.
Following the Keynote, Yunus Tezcan, CTO of VibeMA will demo VibeMA. Our groundbreaking AI marketing platform designed to meet the needs of modern marketers.
Let’s shape the future of marketing of together.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com
