/ About this event
A lunch & learn on the intersection of gaming and entertainment — and the monetization models emerging where the two meet. Join us for panel discussions and a networking lunch, where the day's conversations can turn into real connections. Panel topics will include:
Panel #1 From Revenue Play to Growth Engine: The New Case for Licensed IP - How a studio should think about budgeting for a licensed IP moment versus a standard UA campaign, and how to value something that's driving both revenue and new players simultaneously.
Panel #2 What Filmmakers and Musicians Get Out of Games: This flips the framing to make the session genuinely useful for entertainment-industry attendees, not just game developers — what does licensing into a game actually offer someone whose business isn't games at all? Let's discuss: why an artist, studio, or filmmaker would actively want their IP inside a game.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
