/ About this event
Ever wonder who’s really running the culture of modern sports? From viral sideline moments and tournament hype to athletes building personal brands, social media has completely flipped the game.
Join Social Media Club Los Angeles for a lively panel pulling back the curtain on the sports-digital ecosystem, featuring industry professionals from FOX Sports, THE*TEAM, World Surf League, LA Sparks, and many more.
Speakers Nicolette Rojo - Fox Sports Ashley Wandishin - LA Sparks, World Surf League Lupe Lazaro - THE.TEAM
What You'll Get Insights into how digital storytelling shapes sports culture, a look at how brands spark global fan movements, and a discussion on capturing attention across all platforms. Light refreshments will be provided.
Format 45-minute talk + audience Q&A + networking.
Location Industrious Westwood, the leading workplace provider for companies of all sizes and stages. 1100 Glendon Ave 17th floor, Los Angeles, CA 90024
Members Attend Free This event is free for Social Media Club members. Please RSVP for this event with your member ID, if you encounter an issue send us an email at losangeles@socialmediaclub.org. You MUST register for this event as the venue requires everyone to be on the RSVP list.
We’ll be breaking down how digital storytelling shapes entire sports cultures, how brands and creators spark global fan movements, and what it really takes to capture attention across an endlessly scrolling timeline.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

