/ About this event
We're just weeks out from Black Friday and every brand I talk to is running the same AI experiments in private. One team's checkout widget lifted conversion 30%, another's crawler blocker was quietly hiding the store from ChatGPT, and somebody's chat bubble is still sitting on top of the add-to-cart button because nobody has checked.
I'm hosting a small dinner so a few of us can compare notes before the traffic hits.
WHAT TO EXPECT I'll open with ten minutes on what I'm seeing when test buyers land on real product pages: where trust breaks, what stops people from buying, and how AI is changing the Ecom landscape. Then everyone shares one thing that worked this year and one that didn't, and we eat. Argentinian food, good malbec, a private patio. The conversation stays off the record, and I'll send a written recap afterwards with no names attached.
WHO SHOULD COME Founders and heads of ecommerce, growth and marketing at consumer brands who own the page or the number. If you've switched on an AI tool this year and still aren't sure it's earning its keep, you'll fit right in.
Every RSVP is reviewed. Confirmed guests get the details the week before.
ABOUT ME I'm Adrienne. I'm a data science and analytics leader who has built models behind growth, fraud and acquisition at Meta, NASA Ames, TextNow and Palo Alto Networks. What keeps me up at night now is how people, and increasingly AI agents, decide what (and when) to buy. That question is why I cofounded eLLMo AI, and why I am hosting this dinner.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
