/ About this event
Invite Only.
Everyone in ecommerce is running the same experiments right now and nobody is comparing notes. Six weeks out from Black Friday, that's expensive.
A checkout widget that moved conversion 30%. A chat bubble sitting on the add to cart button. The AI tool that got turned off, and the one still running because no one's checked.
This is the dinner where operators say which is which.
THE DEAL I run an AI company, so let me get this out of the way. I take the same two minutes as everyone else at the start. Then I get out of the way and the night is yours. No demo, no deck, no pitch.
WHAT YOU WALK AWAY WITH ▸ A read on what other LA brands are seeing on their pages and in their ad costs going into Q4. Specifics, not conference talk ▸ Which tools and vendors your peers kept, cut, or regret ▸ A few people in LA who do your job, who you can ask a direct question after. I'll connect anyone who wants to stay in touch ▸ A written recap after, no names attached
HOW IT WORKS ▸ A small group on a private patio, off the record ▸ Everyone brings one thing that worked this year and one that didn't. Two minutes each, then dinner ▸ After the round, it's your table. No agenda, no moderator ▸ Argentinian food, good malbec, valet validated
WHO SHOULD COME Founders and heads of ecommerce, growth, and marketing at LA consumer brands. People who own the page or the number. No investors, no agencies, no one selling.
ABOUT YOUR HOST Adrienne Murga, cofounder and CEO of eLLMo AI. We test product pages with synthetic buyers before brands spend on ads. If you want to talk about that, ask me. I won't bring it up.
Every RSVP is reviewed. Confirmed guests get the details the day before.
This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

