/ About this event
THE FUTURE OF MUSIC SUMMIT Tuesday, October 13th, 2026 | 11:00 AM to 5:00 PM | In West Hollywood
Join SOUNDCTRL and friends poolside for candid conversations with industry leaders about the trends, tactics and new waves shaping the future of music. We’ll get into how artists and their teams are using AI and the newest tools to find their most obsessed fans, reward them, and turn fandom into a real economy.
Network with artists, cultural leaders, VCs, and music industry folks over drinks. Special guest performances will be in store 👀 Space is limited. Get on the list.
RUN OF SHOW 11:00 Arrivals 11:30 Panel 1: Building Fandoms With Modern Tools 12:15 Networking 12:30 Panel 2: Creating With AI 1:30 Networking 1:45 Panel 3: Funding Artists In 2026 And Beyond 2:30 Panel 4: What The Industry Looks Like In Ten Years 3:00 Artist Performances 4:00 Networking 5:00 End Of Show *Slotting may change SPEAKERS
Stefan Heinrich, Google Stefan previously led global marketing at TikTok, where he drove the rebrand from Musical.ly, U.S. growth, and expansion into Europe and Latin America. He went on to serve as CMO and GM of International at Cameo. Earlier, at Google and YouTube, he worked on product launches including YouTube’s first paid subscription service in the U.S.
Anthony Griffith, TikTok Anthony is Distribution Operations Manager at ByteDance, where he runs music distribution operations for SoundOn, TikTok’s platform helping independent creators distribute music globally, spanning royalty accounting, release workflows, and DSP delivery. He previously spent nine years as Manager of Royalties at Universal Music Group, serving as day-to-day liaison to business managers for 100+ accounts including Doja Cat, Lil Wayne, Bryson Tiller, and Migos. He also co-founded NVLG Music, a talent management and label services company developing songwriters and producers across pop, hip hop, and R&B.
SOZI, Artist SOZI is an independent pop artist, songwriter, producer and engineer based in Los Angeles. She creates cinematic pop for the seasons and is building an immersive fan world called The Greenhouse, where four houses map to four seasonal EPs. She serves on the Recording Academy’s Songwriters & Composers Wing committee and as Vice Chair of Partnerships for Women in Music LA.
Prince Boucher, Luma AI Prince works at the intersection of music, entertainment, and emerging technology. He previously managed two Grammy Award-winning musicians and worked on marketing for 300 Entertainment, Interscope Records, Sony, and others. At Luma, he created the Forward Deployed Creatives function and currently leads Creative Community.
Charlie Wang, Google Labs Charlie is a Software Engineer on Flow Music at Google Labs. He joined through Google’s acquisition of Producer.ai (formerly Riffusion), the AI music creation app where he spent two years building tools for making music. Before that, he was a Tech Lead Manager at Snorkel AI and an engineer at Google working on the Gmail redesign and Workspace integrations.
Jeff Ponchick, Mogul Jeff is the CEO and co-founder of Mogul, which helps artists find all their missing royalties and registrations in under 5 minutes of setup. He previously founded Repost Network, which was acquired by SoundCloud and became the underlying technology for SoundCloud for Artists, where he also oversaw the creator business.
Michelle Greener Goodman, beatBread Michelle is Head of Sales at beatBread, which gives artists and independent labels access to funding while letting them keep ownership of their work and control of their careers. Before beatBread, she led sales enablement at Telesign, helping grow sales from $313M to over $500M in three years. Her career started in music, including A&R and sales at Mighty Generation Music.
Shira Yevin, INPINK Shira Yevin, the visionary artist, founder, and CEO of Gritty In Pink, is revolutionizing the music industry through her groundbreaking marketplace, INPINK. As an artist herself, Shira brings firsthand experience and a deep understanding of the challenges facing women and gender-expansive talent in the music industry. Through INPINK, she empowers creators with employment opportunities, providing a space to showcase their talents, connect with employers, and, most importantly, secure fair pay. Backed by Live Nation Women and supported by advisors like Melissa Etheridge, INPINK is a testament to Shira’s relentless pursuit of gender equality. Through her work, Shira continues to champion inclusivity, diversity, and equal opportunity in the music industry and beyond.
Mike Hamilton, gamma. Mike is Senior Vice President, Commercial Partnerships at gamma., where he is the primary liaison between the company, its artists, and platforms such as Spotify, YouTube, Apple Music, Amazon Music, and Pandora. With nearly 15 years in the music business, he previously held roles at Atlantic Records, Epic Records, and Def Jam Recordings, working with artists including Mariah Carey, Giveon, Cardi B, Future, Nipsey Hussle, and Janelle Monáe. He sits on the Music Industry Relations Committee for the National Museum of African American Music and the Board of Governors for the Recording Academy’s New York Chapter. A Raleigh native and Howard University graduate, he is pursuing his MBA at UCLA Anderson.
Kojo Osei, Interscope Records Kojo is Senior Director of Digital Marketing at Interscope Records, focused on expanding artists’ cultural reach online and IRL, building engaged fan communities, and developing innovative digital strategies. He has worked on campaigns for Ken Carson, Rema, and Amaarae. Previously at 300 Entertainment, he led award-winning, chart-topping digital campaigns for Young Thug, Gunna, and Megan Thee Stallion.
Ben Farber, VERSION III Ben recently stepped down as VP of Streaming Strategy & Revenue at Warner Records to lead VERSION III, the independent label and management company he co-founded, full time. The company broke country-pop artist Dasha, whose independently released single “Austin” reached nearly 2 billion global streams before she signed with Warner. Over 16+ years in the industry, he has worked with artists including Linkin Park, Green Day, Zach Bryan, and Red Hot Chili Peppers.
Willonius “King Willonius” Hatcher, Comedian, Musician & AI Filmmaker Will is a comedian, author, musician and AI filmmaker who turns internet culture into songs, films and shared creative experiences. He created “BBL Drizzy” and “Shabang the Musical,” and was named to the TIME100 AI list in 2024 and EBONY’s Power 100 in 2025. His “BBL Drizzy” song, built with AI-generated music and vocals, became part of the Drake and Kendrick Lamar moment after Metro Boomin sampled it in 2024.
Eric Spivak is the CEO & Founder of New Friendship Tech & Urconduit Agency. He's produced events with everyone from Doja Cat, Peggy Gou, Diplo, Skrillex, YG and hundreds of other top performing artists. His artwork has been seen worldwide by billboard 100 charting musicians and he's best known for building one of the largest communities to date for the intersection of Art, Music, Fashion & Culture tied to Tech & Finance through his educational work in the Web3, Crypto and AI Space.
This event is a part of #LATechWeek, a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at [www.tech-week.com](https://www.tech-week.com). No
