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SF Tech Week 2026

Founders Brunch: The Sales Playbook to Unicorn

Hosted by Venture Dock

When
11:00 AM – 1:30 PM
Where
Palo Alto
Format
Breakfast, Brunch or Lunch
Founders Brunch: The Sales Playbook to Unicorn artwork

/ About this event

October 6 | 11:00 AM Venture Dock | Palo Alto Tech Week

A founders brunch by Venture Dock

Come with something you're actually stuck on. Leave with a few people who've dealt with it before, and maybe a few you didn't expect to meet.

Over brunch, you'll talk through real problems with other founders, not pitches. Hiring, a stalled deal, a pricing decision you can't get right, a product call you keep going back and forth on. Everyone brings something. Everyone helps solve someone else's. And by the end, it's not just the people near you. The whole room ends up in the conversation.

The Format

Keynote: The Sales Playbook From Startup to Unicorn We're opening the morning with Mohit Aron, who's built two companies to unicorn status, Nutanix and Cohesity, and is now working on SciFin. He'll talk through what it actually took to sell his way there, from the earliest enterprise deals through building out real sales teams.

Open Q&A with Mohit Straight after the keynote, the floor opens up. Bring your actual sales questions, pricing, hiring your first rep, deals you're stuck on, and put them to someone who's lived it twice.

Brunch & Real Problems Founders talk through what they're actually stuck on over brunch. Given the morning's topic, expect a lot of it to circle around sales and getting to scale, but bring whatever's real for you that week.

The Whole Room We bring the morning together before it wraps, so the conversation doesn't stay confined to just the people near you.

Agenda 11:00 – 11:30 AM — Arrival & brunch 11:30 AM – 12:00 PM — Keynote with Mohit Aron 12:00 – 12:30 PM — Open Q&A 12:30 – 1:15 PM — Founders talk through real problems 1:15 – 1:30 PM — Bringing the room together

What You'll Take Away A few honest conversations about problems that actually matter, some people worth calling the next time you're stuck, and maybe a connection you didn't see coming.

This event is a part of #SFTechWeek, a week of events hosted by the top founders, funds, and companies to bring together the tech ecosystem. Learn more at www.tech-week.com.

About Venture Dock Venture Dock is a founder-first community and fund based in Palo Alto, giving founders the resources and network that usually take years to earn alone.

Members get weekly 1:1 sessions with experts, monthly investor sessions, and a monthly Master Session with operators who've built and sold companies before.

Funding Labs, led directly by investors, walk founders through what it actually takes to raise, and curated Demo Days put you in front of our network when you're ready to show progress.

Behind all of it: a community of 200+ founders building alongside you, sharing what's working and telling you the truth about what isn't.

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