Tech Week LogoSan Francisco, October 5 - October 11
SF calendar

SF Tech Week 2026

YOUR NEXT GROWTH HIRE

Hosted by Product Market Pro and Sequia One

When
9:00 – 11:00 AM
Where
SOMA
Format
Breakfast, Brunch or Lunch and Roundtable / Workshop
YOUR NEXT GROWTH HIRE artwork

/ About this event

Your next growth hire can change more than your headcount. What should you know before you make it?

Product Market Pro and Sequoia are bringing together a small group of founders for a private breakfast on what to know before your next sales, marketing, growth or GTM hire, and how to think about compensation once you know who you need.

AGENDA: 9:00 AM - Breakfast + arrivals 9:15 AM - Welcome from the hosts + introductions around the table 9:35 AM - Before the Hire Nico Fara · Product Market Pro 9:50 AM - Compensation + People Spend Compensation Advisor · Sequoia One 10:05 AM - Founder discussion 10:50 AM - Closing

WHO THIS IS FOR: Founders, co-founders and CEOs of technology companies with real traction who are hiring or expect to hire sales, marketing, growth or GTM talent within the next six months. U.S.-based or expanding into the U.S.; investor-backed or profitable.

WHY THIS ROOM: Application only. Attendance is capped at 20. This isn't a panel marathon or an open networking breakfast. Nico Fara and Sequoia Compensation Advisor will each open with a short perspective; most of the morning is reserved for candid discussion among the founders in the room.

ABOUT NICO FARA: Nico Fara is the founder of Product Market Pro, a former founder and operator, and an engineer by training. She has built go-to-market from the ground up across multiple tech ventures and now works with post-traction founders on turning early traction into repeatable growth and building the team around what is actually working. She also hosts Why Growth Stops, where she interviews seasoned investors and advisors about why promising companies stall and what changes when growth starts working again.

ABOUT SEQUOIA: Sequoia helps investor-backed companies achieve their business goals through smarter people spend. Sequoia's total comp and benefits solutions flexibly combine advisory, outsourcing, and an integrated platform to help clients get the most out of their people strategy.

HOSTS + SPEAKERS: Nico Fara . Founder, Product Market Pro Melissa Morad-Jones . Sequoia Business Consultant Holly Kraiker . Sequoia Business Consultant Compensation Advisor . Sequoia (to be announced)

Applications are reviewed on a rolling basis. Apply by September 28 for priority consideration. Later applications may be reviewed if space remains. Applicant information is shared with the hosts in connection with the event, and either may contact applicants. This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

/ Stay in the loop

Get the SF Tech Week schedule in your inbox

New events, featured picks and reminders, straight to your inbox.

Tech Week 2026

Questions? Email us at hello@tech-week.com

Download Media/Press KitJoin the a16z speedrun talent networkView Community Guidelines

Follow Our Socials