/ About this event
We've generated $10k in revenue from a single event.
And we're just getting started.
Most founders host events and hope something comes of it. A few LinkedIn connections, maybe a follow-up coffee. Then everyone forgets.
That hasn't been the case for us.
We've been ๐ค๐ฐ๐ฏ๐ด๐ช๐ด๐ต๐ฆ๐ฏ๐ต๐ญ๐บ landing 2 paid customers per event.
Not leads.
Not "warm conversations."
๐๐ข๐ช๐ฅ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด.
It's worked so well that we've completely pivoted from cold emails to in-person events.
(Our internal goal is to consistently hit 5 paid customers per event, so that we can reach $1 million in annual revenue.)
Here's the playbook:
1๏ธโฃ ๐๐ถ๐ด๐ต-๐ณ๐ฟ๐ถ๐ฐ๐๐ถ๐ผ๐ป ๐ฟ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ๐บ๐: Our registration form is long. Like, really long. And we ask for sensitive data too (e.g. "How much have you raised?"). Most people would say that's bad for conversion. But that's actually by design: the friction ๐ช๐ด the filter. The people who actually fill it out are ๐ฒ๐ถ๐ข๐ญ๐ช๐ง๐ช๐ฆ๐ฅ. They're ๐ด๐ฆ๐ณ๐ช๐ฐ๐ถ๐ด. They ๐ธ๐ข๐ฏ๐ต to be there.
2๏ธโฃ ๐๐ฟ๐ผ๐๐๐ต ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ ๐ฝ๐ฒ๐ฎ๐ธ ๐ถ๐ป๐๐ฒ๐ป๐: The moment someone clicks "Submit" on that registration form, they get a personalized LinkedIn connection request from me. Not a day later. Not after the event. ๐๐ฎ๐ฎ๐ฆ๐ฅ๐ช๐ข๐ต๐ฆ๐ญ๐บ. Because this is the moment their intent is highest. No way in hell we're letting that window close without acting on it.
3๏ธโฃ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ณ๐ผ๐น๐น๐ผ๐-๐๐ฝ ๐ณ๐ผ๐ฟ ๐พ๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐: After the event, I reach out to the top attendees with a personalized LinkedIn message. And when I say personalized, I mean ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ๐ช๐ป๐ฆ๐ฅ: every message pulls straight from their registration answers and speaks to their exact situation.
The whole system works because each step builds on the last. The form qualifies them. The automation connects us. The event delivers value. And the follow-up closes.
Wanna see this in action? Come to our event and experience the playbook firsthand ๐
Our sponsor: Poolday is an AI agent that handles the video work an early-stage team never gets to: product/feature launches, Loom-style product walkthroughs, helper videos, a founder on camera without recording. You send a prompt, it asks clarifying questions, then delivers the finished video in your brand, where you can change any element with another prompt or a click. Examples at poolday.ai.
