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SF Tech Week 2026

The Minimum Viable Avatar: Scientific Method for Customer Understanding

Hosted by Susam Creative

When
9:00 AM
Where
Union Square
Format
Roundtable / Workshop
The Minimum Viable Avatar: Scientific Method for Customer Understanding artwork

/ About this event

You know your product. You're still guessing about your customer.

In the room, over ninety minutes, you take one decision you're facing and see how much of what it rests on you've actually checked. That's the gap between what you assume and what's actually true, invisible until you're asked to defend it.

Bring one kind of customer you're actively building for, the decision you're facing, and a laptop.

What you'll walk away with:

- Your first MVA (Minimum Viable Avatar) Canvas, for the customer you bring. - How to tell which customer beliefs are backed by evidence, and which aren't. - Your first step card: the next thing to do, and what would tell you you're wrong.

Why this matters

A canvas built on wrong assumptions makes those assumptions look official. What matters is knowing which parts of your customer picture are solid, and which you've never checked.

Led by Mustafa Türksavaş, co-founder of susam.

Perfect for early-stage technical SaaS founders, pre-seed to seed, who'd rather find the gaps than keep building on assumptions.

Stay after to talk with the other founders in the room.

This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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Tech Week 2026

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