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SF Tech Week 2026

You Didn't Sign Up to Run Marketing: Why Growth-Stage GTM Stalls

Hosted by Andyama Advisory

When
11:00 AM – 12:30 PM
Where
Jackson Square
Format
Roundtable / Workshop
You Didn't Sign Up to Run Marketing: Why Growth-Stage GTM Stalls artwork

/ About this event

You're a founder or an operator, and somewhere along the way go-to-market landed on your desk. So you did the logical thing — more content, more campaigns, more activity. And revenue didn't move.

This 90-minute working session reframes the problem: GTM is a strategy problem, not a content problem. We'll walk the 15 GTM Problems — an undifferentiated POV, entering the deal cycle last, sales/marketing/CS out of sync, a reactive team, losing share to competitors — and you'll diagnose, live in the room, which one is actually killing your growth.

Built for growth-stage B2B and B2B2C founders, CEOs, and revenue leaders running GTM without a marketing background. (If you're pre-revenue or looking for tactical content help, this won't be your room.)

This event is a part of #SFTechWeek, a week of events hosted by the top founders, funds, and companies to bring together the tech ecosystem. Learn more at www.tech-week.com.

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