/ About this event
Your first meeting went great. They loved the demo. Then they stopped replying.
You didn't lose to a competitor. Your deal died to "no decision," in a buying process you never saw coming: committees, budget approvals, security reviews, procurement, and legal. And the person you were talking to probably wasn't the champion who could get it done.
Behind every enterprise deal is a group of people, often a dozen or more, who need to agree on a business case with proven metrics before anything gets signed.
Most founders never meet them, and don't know how to build that case.
This afternoon roundtable is for B2B founders still running sales themselves. We'll cover why enterprise deals stall, what's really involved in selling to large accounts, how to build a business case that gets approved, and how to get in front of the executives who make the final call.
Bring your biggest stalled deal and leave with a plan to get it signed.
Hosted by Sean Bellerby, 18 years in enterprise SaaS sales (McAfee, CA Technologies, HP Software) and a 2x founder. Limited to 12 founders. Approval required.
This event is a part of #LATechWeek, a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
