/ About this event
Thinking about starting your own company? Join Wedbush Ventures and Women in Product in Manhattan Beach for a founder breakfast during LA Tech Week, on the leap from PM to founder.
PMs are natural builders, so the pull toward founding a company makes sense. But what does it actually take? Our panelists will share which PM skills carry over, where the job gets bigger than the product, and how to tell if starting a company is your next move.
Meet the panel
🎤 Moderator Petra Griffith, Managing Partner at Wedbush Ventures
👩💻 Panelists Sheng Wang, Founder & CEO of Zoooom Inc. (Carsido) Spent 20+ years building consumer and fintech products at companies like Microsoft, Disney and AutoGravity before founding Zoooom in 2025. She's now using AI to make owning, buying and selling a car feel simple.
Ashley Aviram, Co-Founder of Ever Ledger Former PM at Procore and Attentive who moved into investing at Wedbush Ventures, then left in 2025 to build a modern accounting and finance firm for growing businesses. She's seen startups from the investor's side of the table and now from the founder's chair.
This event is a part of #LATechWeek, a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com

