/ About this event
Passionfroot is hosting a highly-curated room of 20 marketing and growth leaders at SF Tech Week.
Creator marketing is a critical part of modern B2B GTM—but the playbook is still being built. Join marketing and growth leaders from Gamma, Replit, ElevenLabs, and other top tech brands to swap ideas, strategies, and experiments. Real conversation about what's really working, among industry peers only.
Hosted by Passionfroot, we sit at the very exact nexus of brands and creators. We see how B2B companies pick creators, set budgets, and run campaigns that get millions of views. We'll share these patterns, then open the floor for marketers to compare notes and pressure-test their own strategies.
Together, we'll discuss:
• Who moves your buyers? • How do you price and budget for creators? • What makes a creator campaign take off? • Is creator marketing a brand channel, a performance channel, or both? • How do you measure impact and prove ROI? • Should you go deep with a few creators or scale across many? • How do you turn an experiment into a repeatable program?
Capacity: 20 people. Invite only.
🍊 Hosted by Passionfroot, the AI-native creator marketing platform for today’s leading tech brands. Companies like Figma, ElevenLabs, Replit, and Framer use Passionfroot to run B2B creator programs across LinkedIn, newsletters, YouTube, podcasts, and more. For brands, Passionfroot’s AI agent, Zest, does the heavy-lifting at every step, from campaign ideas and creator sourcing to negotiation and reporting. For creators, Passionfroot is how they land partnerships with sought-after tech brands and manage every collaboration in one place, from booking to receiving payment. Passionfroot recently raised a $15M Series A led by Insight Partners. Learn more at passionfroot.me.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
