/ About this event
Most early-stage founders can't yet afford a PR person, a technical product marketer, or a even content specialist — so they end up guessing at all three at once. This panel breaks down what to borrow from each function and do yourself first, from a PR expert, a technical PMM, and a thought leadership evangelist. Together, the panel (along with a experienced founder who can share actual anecdotes of what works/doesn't) covers the layers of a founder's comms stack — positioning, press, and social — and where each one becomes worth hiring out. Attendees leave with a clear read on what to do themselves now, and the signal for when it's time to bring in help.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
