/ About this event
SELL TO AMERICA: The Brutally Practical US GTM Playbook
Great products don’t automatically cross borders.
There are countless global founders in the Valley who can build world-class technology — but struggle with one question:
How the hell do I sell in America?
SELL TO AMERICA brings together founders who have cracked the US market — founders who have landed customers, built sales teams, figured out pricing, navigated enterprise procurement and learned the hard way what actually works.
They’ll share the battle-fought wisdom that doesn’t make it into a GTM playbook.
Because the game changes at every level: $1M → $10M → $100M → $1B
How do you land your first 10 US customers? How do you get to your first $1M in US ARR? Founder-led sales or build a team? Channel or direct? How do you price for America? When should you relocate? How do you get your first Fortune 500 customer? And why isn't the GTM that worked at home working here?
Then comes the uncomfortable part.
WHY DIDN’T YOU BUY MY PRODUCT?
Enterprise buyers will look at real, anonymized startup pitches and tell founders:
YES, I’D TAKE THE MEETING. NO, I WOULDN’T.
And most importantly — why.
No motivational speeches. No generic playbooks.
Come with your GTM strategy. Pressure-test it with founders who have been there — and buyers who have the power to say yes.
Leave with sharper positioning, clearer priorities and a better shot at your next US customer.
Highly practical. High signal. Built for founders serious about selling in America.
Location and further details will be shared upon approval.
Curated by TiE Mumbai as part of SF Tech Week
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
