/ About this event
Every B2B buyer now gets dozens of personalised-at-scale messages a week. The tooling works. The trust doesn't. When every startup in a market automates outreach in the same direction at the same time, reply rates fall, buyers tune out, and your brand starts to look like everyone else's inbox noise.
This session is for founders and the sales teams they're building. We'll look at what AI is actually doing to response rates and buyer perception, and what founder-led and early sales teams should do differently to win deals on trust rather than volume.
Takeaways: 1. Where AI measurably improves B2B sales performance, and the three places it quietly erodes brand equity 2. A practical test for whether your ideal customer profile matches your go-to-market strategy 3. How to design a relationship-led motion that scales without volume: cadence, formats, ownership 4. Three examples of outbound that still works, and it's not what you think 5. A mini fireside chat with Patrick Sculley, founder of San Francisco startup PixerMixer, on why he moved his SaaS startup from automated, volume-based outreach to relationship-based sales
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com
