/ About this event
A First-Principles Workshop for Founders, CEOs, CPOs and Investors
You have a product. You have early traction, a team and capital behind you.
Now the questions become harder and more consequential:
How do you breakthrough in a crowded market and discover your 10x opportunity?
Your answer determines the next financing round, growth rate, and ultimately the exit.
Instinctive responses: ship more features, copy competitors, bolt on AI, expand GTM, or optimize the existing roadmap, rarely produce the desired transformative growth.
Top tech founders and CEOs advise us to "go back to first principles".
Yet, no one really shows how to do it for real.
PrincipiumX has pioneered PX Thinking, a practical first-principles method for rapidly gaining strategic clarity around complex business decisions.
Join us for an interactive breakfast workshop where we will introduce PX Thinking and its two movements: Reversion and Genesis, through a real business case tackling some of the toughest challenges faced by founders everyday.
WHAT WE'LL WORK THROUGH
Using a real business case, we'll demonstrate how to move from surface-level assumptions to deeper strategic opportunities.
1. Principles Discovery Uncover the enduring principles underneath customer behavior beyond what customers explicitly ask for. 2. Essence Discovery Identify the deeper, often unspoken need that every successful product must capture. 3. Product & Business Reimagination Translate those insights into potential 10x moves: genuine product differentiation, sharper market positioning, defensible pricing, higher ACV customers, and new paths to durable growth.
WHO SHOULD ATTEND
Seed, Series A/B founders and CEOs, CPOs, investors, and operating partners: anyone accountable for the outcomes that define success: growth rate, revenue, valuation, and exit potential for their ventures and portfolios.
WHY ATTEND
PX Thinking works no matter what you're building: AI, fintech, media, supply chain, or beyond. We'll run it live on a real case, then hand you the same method to apply to your own startup.
Before another week of building and GTM, give one morning to get your essence and principles right. Because, clarity isn't the opposite of speed. It's what makes speed worth anything.
ABOUT PrincipiumX
PrincipiumX is an innovation and thinking practice helping founders discover what's truly worth building in a complex, ambiguous, and rapidly changing market. PrincipiumX pioneered PX Thinking, a practical method for applying first principles thinking to rapidly solve the challenges that define a startup's next stage: product strategy, pricing, differentiation and a path to durable growth.
WORKSHOP LED BY
Charu Chundury Founder, PrincipiumX | Creator of PX Thinking
Charu is a serial technology entrepreneur who has launched seven digital products from seed ideas to scale across her own startups, with several more built in corporate settings. That range shapes how she advises startup founders to think, not just execute. She holds an MBA from UVA Darden Business School and a Master's in Electrical Engineering from Arizona State University.
This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
